LinkedIn is a robust platform that, when used strategically, can open up new business opportunities. The key word here is “strategically.” Having a consistent yet flexible strategy on LinkedIn can “breathe fresh life” into your marketing efforts and allow you to connect cost-effectively with those in your target market.
When it comes to marketing, having a clear idea of your business’s tone of voice is crucial. Of course, this varies from business to business and can range from factual to inspiring. Yet, first and foremost, your tone of voice should be consistent and unique.
Having said that, it is essential to acknowledge that some businesses can benefit from varying their strategies slightly from platform to platform. This allows them to tailor their plan to different audiences on different platforms.
When it comes to LinkedIn, posting original content that is clear and of high quality can pay actual dividends. In your posts, you can share your expertise, professionally relevant news, and any trends you'd like in your industry.
A new buzzword in LinkedIn circles is “employee advocacy,” which refers to ways a company can assist its staff in becoming its brand ambassadors. LinkedIn experts have concluded that individuals on LinkedIn usually have a far greater reach than the company itself, meaning that having employees post about the company can be a powerful strategy.