It is time to finally move in another direction. More players are needed to make the appropriate strategic decisions. Seriousness and assertiveness are also needed for the sustainable and healthy export of food and to avoid further damage to the climate. This would provide a boost to interested researchers, the already booming entrepreneurial scene in this area and the associated sectors, such as fashion and beauty. Having more forest land, increased protection in times of crisis, greater self-sufficiency, lower healthcare costs and more participation and innovation is in all of our interests. Taking into account socially acceptable adjustments, a societal and health-policy-related transformation could be achieved within a few years.