Text creations for selected keywords can support projects. But, the author’s focus should be on knowledge transfer. Good copywriters can also refer to style, communication, and analysis tools. Yet, texts often need their judgment, opinion, and personal knowledge. It is often worthwhile to maintain the necessary tension. Source research and individual initiative are indispensable. Avoid absolute, one-sided conclusions or opinions. Texts may trigger reflection criticism and need to be better received everywhere. We have to live with this.