At this time, individuals and organisations often focus on their goals for the coming year. When establishing such goals, it is vital to remember that “the devil is in the detail”.
Ideally, goals should be aligned with your values and achievable—or, in other words, “within the realms of possibility.” An organisation's vision and mission statements are the most essential documents regarding goals. By setting out an organisation’s aspirations and goals, a vision statement helps potential customers judge whether it can meet their needs and expectations. A mission statement establishes an organisation’s purpose in a few sentences, including its fundamental objectives and how these can be accomplished.
Compelling vision and mission statements share certain features. They are clear and transparent so potential customers do not feel “in the dark” about the company’s goals and offerings.
However, such statements should sound convincing and reflect the organisation’s work practices or “put into effect”.
Ultimately, investing enough time in formulating clear, adequate vision and mission statements is crucial and not “cut corners,” as doing so will only result in long-term efficiency losses.
One thing that applies to all goals, no matter their form, is that establishing habits is key to their achievement. Developing effective habits will be one of the best ways to take advantage of the opportunities the coming year will “have in store”.