Blog on the Website
A digital marketing specialist, Neil Patel, confirms that blogs complement websites.
Visitor numbers
A blog can increase visitor numbers. HubSpot says publishing over a dozen blog posts monthly means 3.5 times more visitors. 3.5 times more than those that publish five monthly posts and already have good visitor numbers. Valuable and informative blog content increases the number of visitors. It is an opportunity to attract new customers. It's not just about frequency. Three high-quality posts can be more beneficial than 12 AI-generated posts. Not every idea or summary is equal. However, quality is achieved with more practice and frequency. Writing more and capturing ideas pays off in many industries.
Brand and label
A blog helps to establish a brand and label within the respective industry. Blogs are platforms for publishing specialist knowledge and expertise. They create trust and credibility. Research by Neil Patel has shown that blogs receive over 95 per cent more visitors and links. This, in turn, can improve search engine rankings. Increase visibility on the Internet.
Search engines
Blogs can increase search engine optimisation (SEO). Search engines favour websites with continuously updated and relevant content. New blog content, therefore, boosts search engine rankings. They are making it easier for potential customers to find you online.
Communication
A blog promotes audience contact and communication by encouraging comments and feedback. Interest and the relationship with the brand and label are intensified. This, in turn, fosters brand loyalty, brand and label endorsement, sales and revenue.
A blog is worthwhile.
Investing time and resources in a blog integrated into the website can pay off. Up-to-date and relevant content positively affects search engine optimisation. It creates audience engagement and brand establishment. Moreover, it increases visitors, builds trust, and increases sales.
BRAND
The goal is brand history, quality, exclusivity, and positioning. Also, other measures and activities keep the customer experience attractive.
Uniqueness
Successful brands offer a unique product or service. They position themselves above the general offer.
Exclusivity
Good brands should not offer generally accessible products or services but maintain exclusivity.
Quality
To meet customer expectations, brands must offer products of the highest quality.
Image
The image of successful brands is of central importance. Exclusivity and prestige, and, depending on the case, luxury can be recognised in this.
Price positioning
The value and exclusivity of products or services are positioned in the price.
Customer loyalty
Building long-term customer relationships promotes customer loyalty.
Brand History
A good brand “lives” from its exciting and authentic history, reflected in its value and image.
Customer experience
It is the exceptional and personalised experience of buying and using branded products. Creating services is a critical success factor in the positive customer experience.
Brand ambassadors
Brand ambassadors such as influencers and well-known personalities can strengthen the brand image.
Exclusive sales channels
Selected distribution channels can maintain the exclusivity of products from well-known brands.
Limited editions
Introducing limited or special editions can increase the exclusivity. Improve the appeal of well-known and good brands.
Partnerships
Co-operations with other established brands or high-end companies can intensify the reach.
Brand management
Consistent maintenance of the brand identity and values is crucial. Doing it within all marketing activities and communication channels guarantees results.
Customer service
Excellent customer service is a prerequisite for strengthening brand reputation and customer satisfaction.
Social media presence
Customer contact and corresponding brand awareness require a solid social media presence.
Online sales
Online shopping continues to grow. A well-designed and user-friendly online shop is essential for well-known and good brands.
Influencer marketing
Involve influencers to present products or services to reach an even wider audience.
Exclusive events
New products or services can be presented and introduced dominantly at exclusive events. The familiarisation effect and the customer experience become unique.
Brand authenticity
Brand values and promises should be reflected in all aspects of business life.
Market research
You want to recognise and understand the needs and wishes of target groups. You are adapting marketing strategies accordingly and participating in continuous market research.
