BLOG ON THE WEBSITE

A digital marketing specialist, Neil Patel, confirms that blogs complement websites.

Visitor numbers

A blog can increase visitor numbers. HubSpot says publishing over a dozen blog posts monthly means 3.5 times more visitors. 3.5 times more than those that publish five monthly posts and already have good visitor numbers. Valuable and informative blog content increases the number of visitors. It is an opportunity to attract new customers. It's not just about frequency. Three high-quality posts can be more beneficial than 12 AI-generated posts. Not every idea or summary is equal. However, quality is achieved with more practice and frequency. Writing more and capturing ideas pays off in many industries.

Brand and label

A blog helps to establish a brand and label within the respective industry. Blogs are platforms for publishing specialist knowledge and expertise. They create trust and credibility. Research by Neil Patel has shown that blogs receive over 95 per cent more visitors and links. This, in turn, can improve search engine rankings. Increase visibility on the Internet.

Search engines

Blogs can increase search engine optimisation (SEO). Search engines favour websites with continuously updated and relevant content. New blog content, therefore, boosts search engine rankings. They are making it easier for potential customers to find you online.

Communication

A blog promotes audience contact and communication by encouraging comments and feedback. Interest and the relationship with the brand and label are intensified. This, in turn, fosters brand loyalty, brand and label endorsement, sales and revenue.

A blog is worthwhile.

Investing time and resources in a blog integrated into the website can pay off. Up-to-date and relevant content positively affects search engine optimisation. It creates audience engagement and brand establishment. Moreover, it increases visitors, builds trust, and increases sales.

BRAND

The goal is brand history, quality, exclusivity, and positioning. Also, other measures and activities keep the customer experience attractive.

Uniqueness

Successful brands offer a unique product or service. They position themselves above the general offer.

Exclusivity

Good brands should not offer generally accessible products or services but maintain exclusivity.

Quality 

To meet customer expectations, brands must offer products of the highest quality.

Image

The image of successful brands is of central importance. Exclusivity and prestige, and, depending on the case, luxury can be recognised in this.

Price positioning

The value and exclusivity of products or services are positioned in the price.

Customer loyalty

Building long-term customer relationships promotes customer loyalty. 

Brand History

A good brand “lives” from its exciting and authentic history, reflected in its value and image.

Customer experience

It is the exceptional and personalised experience of buying and using branded products. Creating services is a critical success factor in the positive customer experience.

Brand ambassadors

Brand ambassadors such as influencers and well-known personalities can strengthen the brand image.

Exclusive sales channels

Selected distribution channels can maintain the exclusivity of products from well-known brands.

Limited editions

Introducing limited or special editions can increase the exclusivity. Improve the appeal of well-known and good brands.

Partnerships

Co-operations with other established brands or high-end companies can intensify the reach.

Brand management 

Consistent maintenance of the brand identity and values is crucial. Doing it within all marketing activities and communication channels guarantees results.

Customer service

Excellent customer service is a prerequisite for strengthening brand reputation and customer satisfaction.

Social media presence

Customer contact and corresponding brand awareness require a solid social media presence. 

Online sales

Online shopping continues to grow. A well-designed and user-friendly online shop is essential for well-known and good brands.

Influencer marketing

Involve influencers to present products or services to reach an even wider audience.

Exclusive events

New products or services can be presented and introduced dominantly at exclusive events. The familiarisation effect and the customer experience become unique.

Brand authenticity

Brand values and promises should be reflected in all aspects of business life.

Market research

You want to recognise and understand the needs and wishes of target groups. You are adapting marketing strategies accordingly and participating in continuous market research.


Leave a Reply

Your email address will not be published.