Companies strive to communicate their message effectively in a rapidly evolving digital environment. Explainer videos are efficient and appreciated by customers. This blog post describes why explainer videos are well-suited for marketing and how the content strategy can be further enhanced through multiple uses.
Explainer videos can make complicated topics easier to understand, clarify ideas, expand knowledge, and generate attention and emotions. The connection between labels and their target groups is promoted.
By transforming existing blog posts into explainer videos, content can appear more “alive”, and the messages can be clarified. Transforming blog posts into explainer videos can expand their reach, as different formats may appeal to other interested parties. In this way, strategic repurposing and repurposing techniques can generate far-reaching marketing – without the additional cost of creating the content.
Explainer videos are gaining popularity as they are an effective way to inspire audiences and demystify complex topics. These videos are an exciting strategy not exclusive to bloggers to make information attractive and even more catchy.
Short, step-by-step instructions on how to turn blog posts into inspiring explainer videos:
Step 1: Determine purpose and target audience
The conversion process from post to explainer video requires the identification of the purpose and target audience. Throughout the process, to ensure that content is engaging, a focus should be placed on the language preference of the target audience.
Step 2: Select the appropriate blog post
Select an informative blog post with the potential for visual explanation and storytelling.
Step 3: Create an unambiguous script
Extract the key points from a blog article and create a script with a clear message of the content. Use preferred language when creating the script and adapt colloquial expressions or phrases when necessary.
Step 4: Plan visuals
Once the script has been created, compile the visuals to complement each section. Build confidence, and use audience-appropriate images such as those related to culture.
Step 5: Organise with storyboarding
In the storyboard, script sections are broken down into individual scenes. This way, each video section can be organised and visualised better during the production run-up.
Step 6: Choose a video style
Choose an appealing explainer video style that fits the topic and the desired target group. Popular types include 2D animation, whiteboard animation, live-action, and motion graphics.
Step 7: Add voiceover
For spoken explainer videos, a voiceover artist should be hired to ensure consistency of language preferences. Alternatively, text-to-speech software that provides authentic-sounding accents can be applied.
Step 8: Production and animation
Once all elements are prepared, production and animation of the explainer video can begin. Professional video editing and animation tools help to create a ‘living’ storyboard and a ‘seamless’ video flow.
Step 9: Finalising the video
Before publishing the explainer video, language, visual elements, audio quality and overall coherence are carefully reviewed again. This way, fine-tuning and last-minute changes can be made.
These are the basic steps to transform blog posts into explainer videos, where content can be reused in an even more engaging and dynamic format.
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